Before the puck dropped for Game 6 of the Stanley Cup Finals, the St. Louis Dispatch made a huge mistake online.
They made available to their online subscribers the premade celebration ads that were created if the Blues won the Stanley Cup.
Those ads obviously went viral and got shared everywhere, even in the Boston Bruins locker room.
The team shared it and it motivated them.
“We saw it,” Brandon Carlo told WBZ after the 5-1 Game 6 win. “Put a fire in us for sure. We don’t like that kind of stuff. We don’t want that to happen in Boston by any means. We’re focused on the next shift and going from there, not focused on winning or losing. Just focused on the next shift and working our asses off.”
“You never want to get too far ahead of yourself, right?” Torey Krug said with a smile to the Athletic on Monday. “You want to stay in the moment. All you control is that game right in front of you. If you don’t win, you don’t get to have any of that. I remember … obviously, that’s my motivation right there. But we have another job to do. So I don’t want to speak too much about that.”
That, combined with what was apparently an emotional and motivating pregame speech by Patrice Bergeron really lit the fire for the Bruins.
Check out some of the ad that was in the Dispatch which featured a special message from Blues owner Tom Stillman:
“Winning the Stanley Cup was a dream come true for so many of you,” wrote Blues owner Tom Stillman. “All of us will remember where we were, what we did, and how we felt when the Blues brought the Cup home. Each of us will have a library of memories to pass down for generations. Each of us will forever think of that person in our lives for whom this time meant so much.”